So how are we nowadays in this modern digital era? Where does Philippines stand compared to other countries where their culture has fully adapt in technology? These are the questions that if I were asked last year, I would have said, “not doing good” in a heartbeat. Why do I think so? As we all now the use of Internet has evolved tremendously that it has been used as a vessel to meet the technology demands in making our lives much easier and faster. Thinking back when it all started, Internet was merely a tool to get information with just a click of a button. I remember when I was in college where research was one of the toughest tasks as students needs to spend majority of their time in libraries just to conduct a research. Imagine we all needed to check each book physically in search of particular information. It takes days and even months to some to complete a research project. But when Internet was born, it can now be done in minutes to hour. That’s how Internet was very helpful to the people. As Internet grew each year, so did the technology that took full advantage on how Internet can support their goals. One major breakthrough they made was communication. Before it was actually a challenge for anyone to reach out to there families outside the country. Either they send a mail to their loved ones which sometimes takes months before it gets shipped to its delivery destination or conduct an International call which costs a lot then. Now, with the help of Internet, communication can be done in real time and best of all, for free! Ok, I got it, enough with the Internet brief history walkthrough.
Going back to my question earlier, where do Philippines stand in this modern era? I say one huge shift is the rise of online shopping in out country. What’s more surprising is that it only begun its rise just last year. A year before that online shopping was never a topic, local online users would easily discard the topic since they will say the usual critic of doing online shopping such as “unreliable”, “risk of getting scammed” and “we don’t have credit card or Paypal accounts”. Honestly, this made Ecommerce impossible to establish here in the Philippines. But all changed when Lazada Philippines like website where launched in the country. What they offered was revolutionary to the Ecommerce perception of the local Internet users. They came in and introduced “Cash on Delivery” payment method, which solves all the existing issues of the local Internet users about doing online shopping with online shopping stores. What it does is it allows anyone to become instant customers where they can order anything from their website and have it shipping on their very homes without paying Lazada upfront. They are only required to pay as their order is delivered on their very homes via cash. This actually made the trust issues, online payment limitations and etc. issues gone in the wind since customers get to hold off their money until they receive their orders and pay online as it is delivered and handed over to them. How convenient is that.